Category: Blog

Listen Up 🔊🔊🔊 Are your videos falling on deaf ears?

In one of my final assessments at Deakin, I designed a fictional marketing campaign for Uber to address the issue of safety concerns with female passengers. In my critical reflection, I justified my strong use of visual cues through the proposed social media video I had storyboarded to a lack of audience who watch videos ...

1% Rule: A Digital Voyeur’s World

The human species are a curious kind. We are curious by stories and by the life of others. Our fascination of celebrity culture is a prime example of wanting to observe a better dream-like world. This fascination has, however, spread into the personal life of our friends, family and ourselves. “Stalking” in an informal digital ...

Tagged & Tracked

It is crazy to think about how much information there is out in the world about us; crazier yet is how information can be used to track us in real time. Every day we are under constant surveillance from CCTV, the cookies in our web browser and our handy-dandy smartphone in our back pocket... Geotagging ...

Ready, Steady, Intern

New suit: Check. New shoes: Check. New haircut: Check. Arrive early for your first day : CHECK!   There I am, a young man in a brand new sapphire blue suit ready for my first day as a marketing intern. I found myself strutting through the city on my way to 550 Bourke Street - I was ...